Tuesday Tip Advertising

Paid advertising can be a great way to connect with new readers. Using paid advertising with social media sites like FaceBook, Instagram, and LinkedIn are great ways to add subscribers to your email list and offer sales. With social media sites, you can target your audiences and limit your campaign based on your budget.

Sites like Bookbub, Booksweeps, Bargain Booksy, and others can target readers in specific genres. The cost of these promotions varies widely. You have to compare them and decide which best suits the genre you are promoting. Some of these sites can be rather pricey. When deciding which service to use, you must determine your main goal. Are you looking to increase your newsletter subscribers or solely focusing on sales? Decide what your goals are before you sink money into a promotion.